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Nickelodeon Brings Charlotte’s Web to Licensing Show

June 20th, 2006 by Paul Martin

And just in time for the holidays, the children’s literary classic Charlotte’s Web comes to the big screen in December and features an all-star cast including Dakota Fanning and Julia Roberts.

Nickelodeon & Viacom Consumer Products, Licensing Show, Booth #1317, Javits Center — Nickelodeon & Viacom Consumer Products comes to Licensing Show, June 20-22 at the Javits Center in New York City, with a hit-driven roster and expanded licensing programs for its newest hits including Avatar, The Backyardigans, and Go, Diego, Go! All three programs have quickly become ratings success stories filling out Nickelodeon’s ownership of the top six programs on children’s commercial television. Avatar, The Backyardigans, and Go, Diego, Go! join licensing leaders SpongeBob SquarePants and Dora the Explorer as characters at the top of kids’ wish lists. In addition, Nickelodeon characters are worldwide favorites and are now seen in 200 million homes globally.

Nickelodeon & Viacom Consumer Products will also announce at Licensing Show, plans for merchandising The Wonder Pets!, the hit show on Nick Jr. that’s already achieved leading preschool show status since its debut in March and now regularly ranks among the top three preschool shows on commercial television.

“We are thrilled to come to licensing show this year with our largest roster of hits ever,” said Leigh Anne Brodsky, president, Nickelodeon & Viacom Consumer Products. “The recent ratings success of The Backyardigans, Go, Diego, Go!, Avatar, and The Wonder Pets! proves that kids and parents are already enchanted with these new characters, ensuring these properties will have exciting licensing programs alongside established Nickelodeon home-runs like Dora and SpongeBob,” she said noting that Nickelodeon owns all six of the top six preschool programs on commercial television for kids.

Also being offered for merchandising opportunities are three much-anticipated releases from Nickelodeon Movies, the feature film development and production division of Nickelodeon. Nacho Libre, an off-the-wall comedy starring Jack Black set in the colorful world of Mexico’s Lucha Libre comes to screens nationwide on June 16th. Barnyard, a CGI animated comedy by Steve Oedekerk about the secret lives of cows, debuts on August 4th. And just in time for the holidays, the children’s literary classic Charlotte’s Web comes to the big screen in December and features an all-star cast including Dakota Fanning and Julia Roberts.

“Nickelodeon is a part of kid’s lives across multiple entertainment platforms and Nickelodeon Movies’ rich slate of releases including Nacho Libre, Barnyard and Charlotte’s Web, showcases some incredible talent and extraordinary stories,” added Brodsky. “We’re thrilled to share these exciting properties with licensing partners in the months ahead — they each offer unique product opportunities.”

Charlotte’s Web

Premiering in December 2006, Charlotte’s Web is a contemporary live-action re-telling of one of the most beloved children’s books of all time. The classic family adventure will be brought to life with Hollywood magic for the first time — featuring an all-star cast including Dakota Fanning, Julia Roberts, Oprah Winfrey, Thomas Haden Church, Andre 3000, Steve Buscemi, John Cleese, Cedric the Entertainer, Reba McEntire, Kathy Bates, and Robert Redford. Product tie-ins include boutique apparel, plush, books and interactive products. The film will also have a strongly supported DVD launch in 2007.