Hint Water Makes Magic with “Mr. Magorium’s Wonder Emporium”October 24th, 2007 by Paul Martin
Hint Inc., maker of all-natural, great tasting essence water, has announced its fourth major promotional tie-in with a feature film, “Mr. Magorium’s Wonder Emporium.” After past successful campaigns surrounding major feature films, Hint Inc. is collaborating with Walden Media and Mandate Pictures for the release of this new magical comedy.
Hint has created a special version of their popular Tropical Punch water featuring images from the film on the bottle. The branded water will be distributed at family events and press junkets surrounding the movie’s release and New York City premiere on November 11th, as well as at fine grocery stores and retailers nationwide. Hint is also conducting an online promotion on their website (www.drinkhint.com) where consumers can enter to win free tickets to the movie from October 15th to December 1st.
“Mr. Magorium’s Wonder Emporium is a fun and magical fantasy that people of every age will enjoy,” says Kara Goldin, Hint’s creator and founder. “Hint is very proud to be uniting with Fox Walden and Mandate Pictures to promote this remarkable and captivating production.”
“We are delighted to be partnering with such a high-quality product on our magical family film, Mr. Magorium’s Wonder Emporium,” says Lisa Bay Adams,Vice President of Marketing & Promotions at Fox Walden. “The creative packaging and magic flavor is a natural extension of the film’s colorful themes and inspiring messaging.”
From Walden Media and Mandate Pictures, “Mr. Magorium’s Wonder Emporium”, written and directed by Zach Helm and starring Natalie Portman and Dustin Hoffman, is the strangest, most fantastic, most wonderful toy store in the world. In fact, it’s a magic toy store and everything in it comes to life – including the store itself. The Emporium only asks one thing of its customers; you must believe it to see it.