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Simplymini Toys Bring Magic to Kids in Need This Holiday Season

November 7th, 2007 by Paul Martin

AK Toy Company is pleased to participate in Mr. Magorium’s Wonder Emporium’s Toy Drive event by offering Simplymini toys to celebrate its World Premiere of the film as well as bringing some magic to kids in need.

The film honors the unique possibilities life presents to each of us and gently urges us to embrace the gifts we possess but may be afraid to use. Mr. Magorium’s Wonder Emporium is a whimsical reminder that life’s most “unlikely adventures require unlikely tools: imagination, creativity, invention, and belief in one’s self.”

Simplymini toys are all about bringing imagination and creativity back to children. “Like the film, we believe it is important to encourage children’s imagination without use of fancy gadgets or batteries. It is also important to teach our children to help those in need. Hopefully, Simplymini toys can bring lots of smiles to those less fortunate children this holiday season,” says founder of AK Toy Co.

Simplymini toys encourage children’s imagination with its highly detailed fashion stickers and stickerbooks. Dress up is the name of the game here with accessories galore (all interchangeable) and a concept that pleases both “girly girls” and the rougher and tumbler types alike. The fashion doll stickers peel on and off numerous times for endless hours of fun. The 16-page sticker books have many colorful themes and hip characters to dress. It is fun to play with, great for travel and a lovely “quiet time” activity (which we moms all adore!) The sticker books, kits and albums are also wonderful for collecting.

The World Toy Drive and the film’s premiere press event is sponsored by Walden Media and Toys for Tots. AK Toy Company plans to donate over 250 Simplymini toys.

Look for Mr. Magorium’s Wonder Emporium in theaters on November 16, 2007. Simplymini toys are availabe online at www.target.com, www.amazon.com, and in Creative Kidstuff stores, as well as other speciality toy stores.